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ATF is a fast growing company based its own business on organizing trade fairs & exhibitions, after 15 years of its establishment “Al Awael for International Trade Fairs” ATF begins to globalize and optimize its aim to become a leading & unique company in the field of organizing trade fairs & exhibitions.

ATF are designed to be ideal platforms for foreign, regional and local companies establishing or enlarging business in the Middle East and seeking exposure to top regional exhibitors and decision-makers.

ATF has built its enviable reputation for organizing successful events by attracting quality, targeted audience to its fair’s from across the region and beyond. ATF’s success is built upon running effective marketing campaigns utilizing a high experience in advertising, PR and management of database. The fairs’ publicity campaigns take full advantage of ATF’s extensive database to ensure region-wide reach and high visitor attendance using a full range of media.

ATF early success was attributed to a professional and dynamic management that was based on introducing and exceeding the highest international standards, paying attention to details meticulously, thoroughly studying the industry’s needs and a clear vision for the future.